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SXSWi Monday

The first panel I made it to was Designing Games for Documentary. This panel had members from academic programs (USC primarily), as well as artists, developers and designers. They demoed a range of games, covering topics such as cleaning up wall street, gender inequity, murder investigations, and platforms including board games, iOS and web based games. Peter Brinson stressed that a more important question than genre was whether one was working in the short or the long form. “All media makers should be interested in the short form. A short leaves them wanting more.” Tony Walsh demoed a non-fiction game his company had created where the user lived in a neighborhood and became involved in local issues, such as a garbage strike, and tried to convince others of his or her point of view. The player wins by convincing people their position is the correct one. “A person with more facts is a better negotiator, which is not necessarily true in real life”. Cindy Poremba demoed her iOS game Grime, which replicates the experience of a grafitti artist who washes part of a wall rather than writing on it.

Designing Games for Documentary
Designing Games for Documentary

Next up Jaron Lanier interviewed by Nicholas Thompson of the New Yorker Is Technology Making Our Lives Richer or Poorer?. Thoughtful and provocative. He started by playing a strange Darth Vader like instrument. They discussed his recent op-ed piece in the New York Times. “I am not anti-Facebook, I celebrate their success. However it becomes an act of will to avoid it.” “Facebook is not an open forum, there are rules and your data is not owned and controlled by you. Right now its ok, maybe not later.” (Interestingly, I posted a link to the controversial op-ed piece- on Facebook!) “No technology can foster creativity and relationships. There are always real people behind the curtain”. Lanier also talked about the problems that may be looming when more people lose their jobs because of technology. “Cars driving themselves – good, people are terrible drivers but lots of people will lose their jobs. Manufacturing will also go away, 3D printers are cool. There are many benefits, but what do we do with the people who lose their jobs?”

“Aristotle talks about the day when the machines get really good- we can free the slaves”. According to Lanier, Henry Ford understood that you have to grow the whole economy- the people who make the cars have to be able to buy the cars as well.

Lanier proposes that the industry needs to develop a universal commerce model rather than the current walled garden model. “monetize information to empower people.” Both the model of (anonymous) 4chan and (you must say who you are) Facebook are wrong. “People have to both own their own information and they should be able to reinvent themselves”.

I may come back to this post later to make it more than a series of quotes- this was an interesting conversation, not just a bunch of rambling thoughts. But I have to get back to work! So more Jaron later.

Is Technology Making Our Lives Richer or Poorer?
Is Technology Making Our Lives Richer or Poorer?
Jaron Lanier with horseshoe crab based string instrument

I listened to some of Ray Kurzweil’s keynote– it was interesting, but I was sleepy. What can I saw, it starts to get to you. Looking at my notes, he thinks Siri is pretty good (he helped develop voice recognition). He also emphasized the effectiveness of project based learning to teach kids.

Prototype vs. Sim: Validating Software & UX Design was frog design’s presentation on their approach to rapid prototyping. Jared Ficklin discussed the rise of the makers, with a shout-out to Cory Doctorow, and its influence on their process. Gregg Wygonik: “Making is designing.” “With desktop 3D printing, you can make anything”. “…convergence between digital and physical”. Robert Tuttle described the key proof of concepts needed in prototyping- perceptual, technical, logical and economic.

This too is available online as an audio file- visuals were great, but I am sure you can get the idea from tuning in.

Prototype vs. Sim: Validating Software & UX Design
Prototype vs. Sim: Validating Software & UX Design

Finally, Al Gore and Sean Parker (of Napster fame) talking about social activism and social media. This seems to have been a bit of a last minute addition, in a gigantic packed hall that gave me flashbacks to the movie screening mega-room at Comic-con.

Another interesting conversation, though. Sean Parker, discussing the origins of his activist social media platforms which include Causes, NationBuilder and Votizen-“In 2006, I began to think why don’t any of these platforms DO anything?” Al Gore (citing Malcolm Gladwell) “There’s a tendency to think that if you get someone to point and click the ties are often weaker and less durable.” When Parker said “The change that we want to see is not going to come from Washington” Gore quickly spoke up “I can confirm that” and the crowd roared. Gore made a passionate plea for campaign financing reform: “75-80% of campaign financing spent on 30 second TV ads, and these are not the federalist papers.”

Al Gore and Sean Parker
Al Gore

I missed The Future of HTML5 Motion Design– disappointed, but I had some stuff to do, including uploading way too many pictures to flickr and answering emails for work. Luckily, there is an audio recording, will check it out later.

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SXSWi Saturday

Saturday

Grabbed a cab with very nice couple, including one of the panelists I saw the afternoon before, Charlie Wollborg. Shuttle nightmare continues, rainopocalypse also continues. Got to the convention center late, but made it to the end of browser debugging tools panel – The State of Browser Developer Tools. I missed most of the presentations, but heard the panelists wish for more interoperability between the tools, and that browser developers would work together to standardize the tools. Convergence! There is a W3C working group on this topic. “Ask for what you want! Make some noise! File a ticket on Bugzilla.” Another discussion was the lack of debugging tools for some of the HTML5 functionality, like web sockets and keyframe animations.

The State of Browser Developer Tools

Best SXSW moment, running into a former student when she scanned my badge, she is an intern for SX and designed a lot of the graphics! Go Jessica Clark! She designed the logo for the SX cycles program sponsored by HBO, as well as a lot of the maps, which are awesome.

Jessica Clark
logo for SX Cycles

Next up, walked around a bit, then headed to the Top Chef Transmedia panel.Interesting to hear their strategy for “Last Chance Kitchen”, a side running series of webisodes, where recently eliminated chefs could fight to get back on the show. I am a big Top Chef fan, I enjoyed this panel a lot, and didn’t find Andy Cohen as irritating in person as I find him on TV. Weird. He was joined by Tom Colicchio, and producers and marketers of the show. Top Chef encourages all of their “cheftestants” to engage with the fans on twitter and other social media. Upcoming plans include incorporating content created by fans.

Top Chef: How Transmedia is Changing TV

Listened to web standards evangelist Chris Mills of Opera at HTML5 and CSS3: Does Now Really Mean Now? He demoed some of the cool new features, then showed how to design so that the work would look good in browsers that do not yet support these features. “Progressive Enhancement”, “Don’t Rely on the Shiny” and “Graceful Degradation”- words to live by. He stressed the need to always have fallbacks or shims when necessary. He advised using Modernizr for feature detection. Most notable quote “Every time you use an IE filter a kitten dies.” This talk is available as an audio file on the link above, (some, but not all panels are recorded) definitely work a listen.

Baratunde Thurston’s keynote was entertaining and thoughtful. A funny man- what else would you expect from someone who works for The Onion and has written How To Be Black? His talk touched on the personal- stories from his mom and grandmother’s lives, illustrated by great photos. Cool apparently peaked in 1964, if you were wondering. He spoke about growing up in Washington DC: “We had everything they had in The Wire in my neighborhood except universal acclaim and the undying love of white people.” He showed images and clips of comedians throughout the world, including Nigeria and Iran, taking on the political situation in their country, critiquing it with humor, and using social media to get keep pushing.

Baratunde Thurston
Baratunde Thurston

We headed up to the Sheraton to The Curators and the Curated panel. Interesting discussion – what is aggregation and what is curation? When a person selects and recommends, it is curation, when an algorithm does it, it is aggregation? David Carr of the NY Times was ferociously articulate, I kind of agreed with him when he said the word curation is kind of twee, but that this is a new type of cultural activity. Mia Quagliarello of Flipboard discussed their process of working with publishers to select, then reformat and paginate content, creating custom templates. Maria Popova of Brain Pickings has proposed a system for systematically identifying and attributing curated content that has just launched on Curator’s Code. Noah Brier of Percolate pointed out that “Brands are in the eco-system of content creation, for better or worse”. Interesting and thoughtful panel. And it is recorded, listen to it on the site.

The Curators and the Curated

Dinner with the members of the Publishers Weekly panel. Delicious! I will always trust Rachel Deahl to pick a restaurant.

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SXSW: Day Two

Check out the PW coverage! On the PWxyz blog and on the PW site.

On Saturday, my first panel was Drawing Back the Curtain on CSS Implementation.  This panel had representatives from theW3C Working Group on CSS as well as from the major browsers (Safari excluded). They broke down the features of CSS 3 into two general categories, new features and features that make things easier (or “easing the pain you feel every day”), and commented that the second group get a lot more response from the development community.  The panelists repeatedly encouraged the audience to become part of the process by making comments to the working group. Elika Etemad discussed the box model- she believes that padding and borders should be part of width (Microsoft was right!). If your eyes are glazing over, you are not alone, I cannot interest my students in the box model and they are learning CSS. There was quite a bit of discussion about layout and why there hasn’t been a better layout model.

Drawing Back the Curtains on CSS Implementation

Next, Flash is Dead! Long Live Flash! A panel I can clearly relate to. After donning tees-shirts “I Love Flash” and “HTML 5”, Elliot Chong and Toby Miller of Resource Interactive discussed the pros and cons of working with Adobe Flash as a development tool. At the top of a list of topics, both sides first agreed that Flash intros suck. Search engine optimization in Flash, HTML 5 browser support, mobile performance in Flash were all debated. In the end, both sides agreed that Flash is just a tool and that developers should be “polyglot engineers rather than platform fanboys” using “the right tool for the right job.” I was hoping for more resolution here, but guess that wasn’t meant to be. Entertaining though.

Flash is Dead! Long Live Flash!

Jane McGonigal reprised her TED talk (and Colbert appearance), making the case that “games are preparing us to take on the world’s most difficult problems.” She outlined the possible benefits of games  (positive emotions, better relationships, meaning and accomplishment), then engaged the entire (very large) audience in a game of Massively Multiple Thumb Wrestling. “With great gaming comes great responsibility.” MacGonigal pointed out that an average gamer born in the 1980’s or after will have spent 10,000 hours playing video games, which is roughly equivalent to the amount of time spent in middle school and high school. She talked about the relationship of eustress, or positive stress, to gaming- one gets the focus and adrenaline surge without the negative consequences. After outlining statistics that prove that gaming really isn’t bad for you (gamers have fewer nightmares and more lucid dreaming, for example), she showed projects that have used gaming for social good, in education (Quest to Learn) and in politics (the Guardian’s Investigate your MP’s expenses project).

Reality is Broken

Next we took a break from panels and went to ScreenBurn, which is the video game element of the SSWi. We took a quick stroll through the exhibition floor, where the exhibitors range from Capcom and Sony to the Game Development Institute at Austin Community College. One standout was the IndiePub booth, which exhibited the finalists for the 1st Independent Propeller Awards. These games had great graphics and the gameplay looked clever and absorbing as well.

IndiePub Booth

My final panel was All These Worlds Are Yours: Visualizing Space Data. I was really tired, got there late and didn’t take many notes, but check out these links. Eyes on the Earth 3D and Eyes on the Solar System

Had to take a break, why not visit the PlayStation Lounge? Cocktails, carrots, some strange food in chafing dishes. Also lots of games and 3D TVs.

Playstation Lounge

Spent the evening with my family. Fun!

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SXSW: Day One

Microsoft Lounge

After having a relatively relaxed morning at our hotel, we went to the convention center and checked out a few of the corporate lounges. AOL- tootsie rolls, mini M & Ms and caramels. Microsoft- ASUS tablet (no they were not giving them away- the things cost over $1000). Many Windows 7 phones. And I have to say, it is a great interface. Fast and responsive, looks great. I wonder if only the prototypes are like this, this has not always been my experience with Windows.

AOL Lounge

Next we walked over to the popup Apple store in downtown Austin to see the new ipads. The store was not open yet, but there was a mighty long line of eager early adopters waiting for their chance to plunk down their cash.

Line at Apple Popup Store
Gowalla Airstream

Gowalla had a cool airstream trailer parked a couple of blocks from the convention center. They were giving away tees, tacos and passports. Thank you Gowalla, I skipped lunch after eating 2 of your delicious tacos (though I am a foursquare loyalist).

My first panel was Programming and Minimalism with Jon Dahl of Zencoder. He drew parallels between coding and other forms, music and engineering as well as writing, quoting Orwell’s “Politics and the English Language”. Good programming is clear direct writing- yes I agree with that. “Programming is defining complex processes in a precise way. Programming isn’t necessarily about computers, its just where our programs live now”. He spoke about the importance of style, and traced cycles that moved between simplicity and complexity in rock music. He ended with a set of principles for writing code that was based on principles defined in the Orwell essay. Great start to my SXSW panel experience.

Jon Dahl

Next I ran to one of the Hilton’s where many of the education panels are running. First I went to Child’s Play: Game Design as an Educational Gateway. The panelists made presentations about their work building curriculum that incorporate game design for children as part of STEM (science, technology engineering and math) education. After a plea for creating games for the sake of games “We need to be creating all kinds of games and not apologizing for them” Colleen Macklin outlined the work she has done with Activate, a web based project that teaches children game design as well as developing awareness of green practices. The project was deployed at a workshop at the Dandelion Middle School in Beijing. Macklin outlined the learning goals of the project, stressing the importance of teaching the students systems literacy and the iterative design process.

Michael Angst gave an overview of E-Line Media’s Gamestar Mechanic, an on-line game that lets children “level up from player to designer”. He described Gamestar Mechanic as a game-based digital learning platform that teaches the importance of systems learning, as well as critical thinking and problem solving.

Child’s Play: Game Design as an Educational Gateway

This panel was interesting, but I also wanted to go to The Potential of Augmented Reality for Education which was luckily in the next room.Tish Shute of the blog Ugotrade described Augmented Reality as “mobile, local and personal. It puts people at the center of their data.” She also discussed the difficulty of making invisible data visible.

Brendan Scully of metaio outlined some of the open source tools available to work with AR before he gave an overview of the work his company has done. Scully described AR as “glue for digital objects”, an apt description. He described the importance of developing augmented literacy, and suggested that 3D modeling should be taught to children in elementary schools. Karen Hamilton of George Brown College discussed the difficulties of integrating technologies into the classroom, particularly getting faculty to buy in. She also talked about ways to harness the technology students bring to the classroom in a time of budgetary constraints, using QR codes or mobile apps such as Foursquare.

The Potential of Augmented Reality for Education

I finished the day with Interactive Comics: Techniques to Enhance Math Education with John Baird. This was an entertaining and informative overview of comics in education as well as many particulars about how he uses comics to teach Math with his project Create a Comic Project.

Baird referenced works such as Maus that have been integrated into history curricula. He described his approach in the Create a Comic Project, where he gives students templates of drawings and panels, and the students write the dialog. His project is an extension of the math writing movement, where students participate in such projects as writing math journals that are reviewed by their teacher. Baird also reviewed what comic material is available currently about math, such as Logicomix and the Essential Math Series of the AIMS Educational Foundation. He outlined approaches for using comics as both passive and interactive learning tools.

 

Interactive Comics: Techniques to Enhance Math Education

Parties! Heard Pains of Being Pure at Heart at the Sapient Nitro party. We danced- we ate party food! Then we had Korean bbq tacos from a food truck. Party at Mohawk, also great. And it was my birthday!

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SXSW Countdown

Attendees waiting for their badges.

Due to a mixup with our tickets (curse you Orbitz!) Calvin and I got to Austin around noon today, a day before any of the official activities started at SXSW. We did get to pick up our badges, scope out the venues and get settled in our hotel. I also got a very large red tag for my camera officially identifying me as a photographer.

 

It's spring in Austin- outside our hotel room.

SXSW is filled with hundreds of incredibly cheerful volunteers. The convention center has some unusual concessions, including one that seemed to specialize in boxes of DeCecco pasta and cans of San Marzano tomatoes. We are now on our way to dinner with Rachel Deahl of PW and a few parties. I am hoping to stay awake, we left the house at 4AM and made our way through the Twin Cities to Austin.

Convention Center pre-madness.
Pasta concession in the Convention Center Lobby